Book Review

Book Review

Stem, Donald E., Wiley, James B., Gardner, Meryl P., Coughland, Anne T., Howell, Roy D., Gentry, James W.
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Volume:
32
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379503200311
Date:
August, 1995
File:
PDF, 790 KB
1995
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