Does fan discrimination exist? Mixed-method investigation...

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Eurasian Business Review 2020 / 1

Does fan discrimination exist? Mixed-method investigation of customer discrimination in Chinese professional baseball league

Wang, Jye-Shyan, Jane, Wen-Jhan, Cheng, Yu-Hung, Fang, Pei-Hsin
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Journal:
Eurasian Business Review
DOI:
10.1007/s40821-019-00147-4
Date:
January, 2020
File:
PDF, 690 KB
2020
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