Consumer Engagement with Brand Posts on Social Media in...

International Journal of Electronic Commerce 2020 / 01 Vol. 24; Iss. 1

Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey

Demmers, Joris, Weltevreden, Jesse W. J., van Dolen, Willemijn M.
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Volume:
24
Journal:
International Journal of Electronic Commerce
DOI:
10.1080/10864415.2019.1683701
Date:
January, 2020
File:
PDF, 1.99 MB
2020
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