Measuring Price and Quality of Consumers' Goods

Journal of Marketing 1946 / 04 Vol. 10; Iss. 4

Measuring Price and Quality of Consumers' Goods

Williams, Faith M., Hoover, Ethel D.
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Volume:
10
Journal:
Journal of Marketing
DOI:
10.1177/002224294601000404
Date:
April, 1946
File:
PDF, 1.46 MB
1946
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