First Things First in Industrial Advertising

Journal of Marketing 1964 / 04 Vol. 28; Iss. 2

First Things First in Industrial Advertising

Christian, Richard C., Lewis, Marshall C.
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Volume:
28
Journal:
Journal of Marketing
DOI:
10.1177/002224296402800218
Date:
April, 1964
File:
PDF, 537 KB
1964
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