Marketing Articles in Review

Journal of Marketing 1965 / 10 Vol. 29; Iss. 4

Marketing Articles in Review

Penn, William S., Regan, William J., Schendel, D. E., Mazzola, Marie
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Volume:
29
Journal:
Journal of Marketing
DOI:
10.1177/002224296502900414
Date:
October, 1965
File:
PDF, 3.54 MB
1965
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