Graphology and Marketing Research: A Pilot Experiment in...

Graphology and Marketing Research: A Pilot Experiment in Validity and Inter-judge Reliability

Green, Paul E., Rao, Vithala R., Armani, Diana E.
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Volume:
35
Journal:
Journal of Marketing
DOI:
10.1177/002224297103500211
Date:
April, 1971
File:
PDF, 746 KB
1971
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