Book Review: Strategic Brand Management: New Approaches to...

Book Review: Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity

Zinkhan, George M., Zimmer, Mary R.
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Volume:
58
Journal:
Journal of Marketing
DOI:
10.1177/002224299405800309
Date:
July, 1994
File:
PDF, 577 KB
1994
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