Estimating Purchase Regularity with Two Interpurchase Times

Journal of Marketing Research 1990 / 02 Vol. 27; Iss. 1

Estimating Purchase Regularity with Two Interpurchase Times

Wheat, Rita D., Morrison, Donald G.
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Volume:
27
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379002700109
Date:
February, 1990
File:
PDF, 852 KB
1990
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