Using Survey Data to Predict Adoption and Switching for...

Journal of Marketing Research 1995 / 02 Vol. 32; Iss. 1

Using Survey Data to Predict Adoption and Switching for Services

Weerahandi, Samaradasa, Moitra, Soumyo
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Volume:
32
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379503200110
Date:
February, 1995
File:
PDF, 1.46 MB
1995
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