HINoV: A New Model to Improve Market Segment Definition by...

HINoV: A New Model to Improve Market Segment Definition by Identifying Noisy Variables

Carmone, Frank J., Kara, Ali, Maxwell, Sarah
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Volume:
36
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379903600408
Date:
November, 1999
File:
PDF, 1.08 MB
1999
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