The effectiveness of advertising alcohol products in sports...

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Psychology and Marketing 2020 / 01

The effectiveness of advertising alcohol products in sports sponsorship

Alonso Dos Santos, Manuel, Pérez Campos, Carlos, Crespo Hervás, Josep
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21325
Date:
January, 2020
File:
PDF, 568 KB
english, 2020
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