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Evaluating Communication Effectiveness Through Eye Tracking: Benefits, State of the Art, and Unresolved Questions
Casado-Aranda, Luis-Alberto, Sánchez-Fernández, Juan, Ibáñez-Zapata, José-ÁngelJournal:
International Journal of Business Communication
DOI:
10.1177/2329488419893746
Date:
January, 2020
File:
PDF, 433 KB
2020