Perceived Personalization, Privacy Concern, e-WOM and...

International Journal of E-Services and Mobile Applications 2019 / 10 Vol. 11; Iss. 4

Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising

Debora Dhanya A,, Jaidev, Uma Pricilda
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Volume:
11
Journal:
International Journal of E-Services and Mobile Applications
DOI:
10.4018/IJESMA.2019100103
Date:
October, 2019
File:
PDF, 506 KB
2019
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