Host Selling vs. Premium TV Commercials: An Experimental...

Journal of Marketing Research 1979 / 08 Vol. 16; Iss. 3

Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children

Miller, Joseph H., Busch, Paul
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Volume:
16
Journal:
Journal of Marketing Research
DOI:
10.1177/002224377901600304
Date:
August, 1979
File:
PDF, 1.20 MB
1979
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