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The First-Person Effect of Anti-Panhandling Public Service Announcement Messages on Promotional Behaviors and Donation Intentions
Lim, Joon Soo, Lee, Jiyoung, Lim, Sung SooVolume:
26
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2019.1699625
Date:
February, 2020
File:
PDF, 1.92 MB
2020