Using brand equity to counter outsourcing opportunism: A...

Using brand equity to counter outsourcing opportunism: A game theoretic approach

Wei Shi Lim, Soo-Jiuan Tan
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Volume:
20
Language:
english
Pages:
15
DOI:
10.1007/s11002-009-9071-8
Date:
December, 2009
File:
PDF, 229 KB
english, 2009
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