Salesperson social media use in business-to-business...

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Journal of the Academy of Marketing Science 2020 / 1

Salesperson social media use in business-to-business relationships: An empirical test of an integrative framework linking antecedents and consequences

Bill, Fabian, Feurer, Sven, Klarmann, Martin
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00708-z
Date:
January, 2020
File:
PDF, 889 KB
english, 2020
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