The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I, Chuang, Shih-Chieh, Cheng, Yin-Hui, Wu, Yi-ChinVolume:
54
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.102026
Date:
May, 2020
File:
PDF, 668 KB
english, 2020