Uncertainty representation and risk management for direct...

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Journal of Marketing Management 2020 / 01

Uncertainty representation and risk management for direct segmented marketing

Pachamanova, Dessislava, Lo, Victor S. Y., Gülpınar, Nalan
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2019.1707265
Date:
January, 2020
File:
PDF, 2.40 MB
english, 2020
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