Crafting the forever now: Corporate heritage brand innovation at John Lewis Partnership
Sammour, Ammar, Chen, Weifeng, Balmer, John M. T., Botchie, David, Faraday, JudyVolume:
29
Language:
english
Journal:
Strategic Change
DOI:
10.1002/jsc.2315
Date:
January, 2020
File:
PDF, 1.06 MB
english, 2020