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International Journal of Information Management 2020 / 1

An empirical study of brand microblog users’ unfollowing motivations: The perspective of push-pull-mooring model

Tang, Zhenya, Chen, Leida
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Journal:
International Journal of Information Management
DOI:
10.1016/j.ijinfomgt.2020.102066
Date:
January, 2020
File:
PDF, 1.89 MB
2020
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