Inaction Traps in Consumer Response to Product Malfunctions

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Inaction Traps in Consumer Response to Product Malfunctions

Brigden, Neil, Häubl, Gerald
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/0022243719889336
Date:
January, 2020
File:
PDF, 508 KB
english, 2020
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