Brand Experience-Brand Love Relationship for Indian...

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Journal of Relationship Marketing 2020 / 01

Brand Experience-Brand Love Relationship for Indian Hypermarket Brands: The Moderating Role of Customer Personality Traits

Singh, Deependra, Bajpai, Naval, Kulshreshtha, Kushagra
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Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2020.1715179
Date:
January, 2020
File:
PDF, 1.68 MB
english, 2020
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