A comparison between Fuzzy Linguistic RFM Model and...

Procedia Computer Science 2019 Vol. 162

A comparison between Fuzzy Linguistic RFM Model and traditional RFM model applied to Campaign Management. Case study of retail business.

Martínez, Rocío González, Carrasco, Ramón Alberto, García-Madariaga, Jesús, Gallego, Carlos Porcel, Herrera-Viedma, Enrique
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Volume:
162
Year:
2019
Journal:
Procedia Computer Science
DOI:
10.1016/j.procs.2019.11.286
File:
PDF, 1.15 MB
2019
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