A Multi‐Stage, Multi‐Process Analysis of Consumer Judgment:...

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Journal of Consumer Psychology 2020 / 01

A Multi‐Stage, Multi‐Process Analysis of Consumer Judgment: A Selective Review and Conceptual Framework

Wyer, Robert S., Kardes, Frank R.
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Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1158
Date:
January, 2020
File:
PDF, 22.52 MB
english, 2020
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