Red price? Red flag! Eye‐tracking reveals how one red...

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Psychology and Marketing 2020 / 01

Red price? Red flag! Eye‐tracking reveals how one red price can hurt a retailer

Ye, Hongjun, Bhatt, Siddharth, Jeong, Haeyoung, Zhang, Jintao, Suri, Rajneesh
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21331
Date:
January, 2020
File:
PDF, 2.46 MB
english, 2020
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