Marketing-Mix Response Across Retail Formats: The Role of...

  • Main
  • 2020 / 01
  • Marketing-Mix Response Across Retail Formats: The Role of...

Marketing-Mix Response Across Retail Formats: The Role of Shopping Trip Types

Jindal, Pranav, Zhu, Ting, Chintagunta, Pradeep, Dhar, Sanjay
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Journal of Marketing
DOI:
10.1177/0022242919896337
Date:
January, 2020
File:
PDF, 409 KB
2020
Conversion to is in progress
Conversion to is failed