Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement
Garg, Poonam, Gupta, Bhumika, Dzever, Sam, Sivarajah, Uthayasankar, Kumar, VikasLanguage:
english
Journal:
International Journal of Information Management
DOI:
10.1016/j.ijinfomgt.2020.102069
Date:
January, 2020
File:
PDF, 755 KB
english, 2020