The moderating effect of gamification on the relationship between customer engagement and new service development process involvement
Ruengaramrut, Voravee, Ribiere, Vincent, Mariano, StefaniaVolume:
27
Year:
2020
Language:
english
Journal:
International Journal of Innovation and Learning
DOI:
10.1504/IJIL.2020.103895
File:
PDF, 728 KB
english, 2020