Is showrooming really so terrible? start understanding...

Is showrooming really so terrible? start understanding showroomers

Viejo-Fernández, Nuria, Sanzo-Pérez, María José, Vázquez-Casielles, Rodolfo
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Volume:
54
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102048
Date:
May, 2020
File:
PDF, 1.17 MB
english, 2020
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