Weakening the avoidance bug: The impact of personality...

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Journal of Marketing Communications 2020 / 01

Weakening the avoidance bug: The impact of personality traits in ad avoidance on social networking sites

Dodoo, Naa Amponsah, Wen, Jing (Taylor)
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2020.1720267
Date:
January, 2020
File:
PDF, 1.89 MB
english, 2020
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