Attitude Evaluation on Using the Neuromarketing Approach in...

Sustainability 2019 / 12 Vol. 11; Iss. 24

Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth

Constantinescu, Mihaela, Orindaru, Andreea, Pachitanu, Andreea, Rosca, Laura, Caescu, Stefan-Claudiu, Orzan, Mihai Cristian
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Volume:
11
Journal:
Sustainability
DOI:
10.3390/su11247094
Date:
December, 2019
File:
PDF, 2.11 MB
2019
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