The influence of star marketing and the design characteristics of 'idol goods' on consumer responses and purchase intentions: focus on fandom culture
Park, Eunjung, Yoo, Wang Jin, Oh, InhaVolume:
18
Year:
2019
Language:
english
Journal:
International Journal of Economics and Business Research
DOI:
10.1504/IJEBR.2019.100650
File:
PDF, 344 KB
english, 2019