The more the merrier: dealing with a multitude of...

International Journal of Advertising 2020 / 02 Vol. 39; Iss. 2

The more the merrier: dealing with a multitude of advertising effects

Eisend, Martin, Rosengren, Sara
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
39
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1703387
Date:
February, 2020
File:
PDF, 604 KB
2020
Conversion to is in progress
Conversion to is failed