The branding process for healthcare centers: Operational strategies from consumerâs identification to market development
Khosravizadeh, Omid, Vatankhah, Soudabeh, Baghian, Najmeh, Shahsavari, Saeed, Ghaemmohamadi, Mozhgan Sadat, Ahadinezhad, BahmanJournal:
International Journal of Healthcare Management
DOI:
10.1080/20479700.2020.1723881
Date:
February, 2020
File:
PDF, 2.37 MB
2020