Corporate social responsibility and patronage intentions:...

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Journal of Marketing Communications 2020 / 02

Corporate social responsibility and patronage intentions: The mediating effect of brand credibility

Abu Zayyad, Hala Mohammed, Obeidat, Zaid Mohammad, Alshurideh, Muhammad Turki, Abuhashesh, Mohammd, Maqableh, Mahmoud, Masa’deh, Ra’ed
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Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2020.1728565
Date:
February, 2020
File:
PDF, 2.21 MB
2020
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