An Experimental Approach to Examine the Antecedents of...

  • Main
  • 2020 / 02
  • An Experimental Approach to Examine the Antecedents of...

An Experimental Approach to Examine the Antecedents of Attitude, Intention, and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines

Pandey, Shweta, Chawla, Deepak, Jeong, Luz Suplico, Bautista, Reynaldo, Santos, Joseph Emil
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Global Business Review
DOI:
10.1177/0972150919901186
Date:
February, 2020
File:
PDF, 1.21 MB
2020
Conversion to is in progress
Conversion to is failed