An Experimental Approach to Examine the Antecedents of Attitude, Intention, and Loyalty Towards Cause-related Marketing: The Case of India and the Philippines
Pandey, Shweta, Chawla, Deepak, Jeong, Luz Suplico, Bautista, Reynaldo, Santos, Joseph EmilJournal:
Global Business Review
DOI:
10.1177/0972150919901186
Date:
February, 2020
File:
PDF, 1.21 MB
2020