Digital Environment in Global Markets: Cross-Cultural...

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Journal of International Marketing 2020 / 02

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

Nam, Hyoryung, Kannan, P.K.
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Journal:
Journal of International Marketing
DOI:
10.1177/1069031X19898767
Date:
February, 2020
File:
PDF, 494 KB
2020
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