Factors Driving Consumer Engagement and Intentions with...

Journal of Electronic Commerce in Organizations 2020 / 04 Vol. 18; Iss. 2

Factors Driving Consumer Engagement and Intentions with Gamification of Mobile Apps

Kamboj, Shampy, Rana, Shruti, Drave, Vinayak A.
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Volume:
18
Journal:
Journal of Electronic Commerce in Organizations
DOI:
10.4018/JECO.2020040102
Date:
April, 2020
File:
PDF, 663 KB
2020
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