Investigating the effect of extrinsic cues on consumers'...

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Investigating the effect of extrinsic cues on consumers' evaluation of red wine using a projective mapping task

Jantzi, Heather, Hayward, Lydia, Barton, Alanah, Richardson, Connor D., McSweeney, Matthew B.
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Language:
english
Journal:
Journal of Sensory Studies
DOI:
10.1111/joss.12568
Date:
February, 2020
File:
PDF, 1.21 MB
english, 2020
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