Negative tweets and their impact on likelihood to recommend

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Journal of Business Research 2020 / 2

Negative tweets and their impact on likelihood to recommend

Barhorst, Jennifer B., Wilson, Alan, Brooks, Joshua
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.01.054
Date:
February, 2020
File:
PDF, 1.81 MB
english, 2020
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