Creativity in the marketing and consumer behavior...

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Italian Journal of Marketing 2020 / 2

Creativity in the marketing and consumer behavior literature: a structured review and a research agenda

Miceli, Gaetano, Raimondo, Maria Antonietta
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Language:
english
Journal:
Italian Journal of Marketing
DOI:
10.1007/s43039-020-00003-8
Date:
February, 2020
File:
PDF, 808 KB
english, 2020
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