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Journal of Brand Management 2019 / 11

How brand owners construct imagined worlds with brand visual aesthetics

Buschgens, Mark, Figueiredo, Bernardo, Rahman, Kaleel
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Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/s41262-019-00178-2
Date:
November, 2019
File:
PDF, 1.57 MB
english, 2019
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