Standing for politics: What consequences for brands?
Grazzini, Laura, Acuti, Diletta, Mazzoli, Valentina, Petruzzellis, Luca, Korschun, DanielLanguage:
english
Journal:
Italian Journal of Marketing
DOI:
10.1007/s43039-020-00001-w
Date:
February, 2020
File:
PDF, 678 KB
english, 2020