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Can positioning strategies help influence willingness to pay for office space? Evidence on the moderating effect of office space grade and industry sector for occupiers of leased office space
Cheah, Jun-Hwa, Ting, Hiram, Thaichon, Park, Fam, Kim-Shyan, Bazylewich, MartinLanguage:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254X.2020.1733049
Date:
February, 2020
File:
PDF, 2.11 MB
english, 2020