A consumer socialization approach to understanding...

Journal of Business Research 2020 / 03 Vol. 110

A consumer socialization approach to understanding advertising avoidance on social media

Chinchanachokchai, Sydney, de Gregorio, Federico
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Volume:
110
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2020.01.062
Date:
March, 2020
File:
PDF, 328 KB
2020
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