Consumer personality and lifestyles at the box office and...

Journal of Retailing and Consumer Services 2020 / 07 Vol. 55

Consumer personality and lifestyles at the box office and beyond: How demographics, lifestyles and personalities predict movie consumption

Palomba, Anthony
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Volume:
55
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2020.102083
Date:
July, 2020
File:
PDF, 545 KB
2020
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