Preventing brand name blunders in doing business across...

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Journal of Global Scholars of Marketing Science 2020 / 02

Preventing brand name blunders in doing business across cultures: Theory and research

Pan, David W., Pan, Alan J., Mutlu, Berna, Rylander, David
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Journal:
Journal of Global Scholars of Marketing Science
DOI:
10.1080/21639159.2019.1622435
Date:
February, 2020
File:
PDF, 3.07 MB
2020
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