The Influence of Event Satisfaction on Destination...

The Influence of Event Satisfaction on Destination Awareness, Image, and Loyalty in a City Marathon : Construction of Participant-based Brand Equity for a Destination; 市民マラソンにおけるイベント満足度がディスティネーションの認知, イメージ, 及びロイヤルティに与える影響 : 参加者視点のディスティネーションブランドエクイティの構築;

YAMAGUCHI, Shiro, ITO, Eiji
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Volume:
30
Year:
2020
Journal:
Journal of Japan Society of Sports Industry
DOI:
10.5997/sposun.30.1_13
File:
PDF, 1.32 MB
2020
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